What We Do
We are more than a publicity or media relations agency. In today’s highly competitive environment in the world’s most highly regarded media marketplace, it is necessary to create and execute fully integrated public relations and marketing programs that embrace all aspects of media relations, direct mail marketing, entertainment industry relations, strategic alliance development, collateral and image development, promotions, tours and events.
Capabilities
Advertising Coordination + Media promotions – BMC works with client’s advertising agencies to create a cohesive and unified approach. Media plans often provide opportunities to gain editorial and advertorial coverage. We communicate directly with the marketing staff of publications in which clients are advertisers to maximize promotional tie-ins. Unique advertising campaigns also offer possibilities for exposure from business and advertising press to media events.
Audiovisual Presentations – We assist our client’s marketing staff in preparation and writing of sales pitches and corporate presentations to include video, photography and graphic display.
Communications Analysis – Emerging environmental, social, political and economic issues demand communications that speak to these vital concerns on a pro-active rather than a reactive basis. BMC councils clients on a social responsibility policies and practices as well as provides issues analysis.
Copy Writing – We are known for our exhaustive research and copy writing abilities for press kits, point of sales material, brochures, press releases and newsletters. The company provides a clearinghouse for all public communications.
Corporate Counseling – BMC has extensive experience in developing and implementing communications strategies enabling organizations to achieve their marketing goals. The firm provides counseling on a variety of tools used to build public image including advertising, graphic design, art direction, business systems, photography, collateral materials, as well as innovative launch programs for new products and business-to-business marketing plans.
Crisis Management – The philosophy BMC has developed through its many years of experience is “always take a pro-active position”. A crisis can be an opportunity for a company, both externally and internally, to use its existing positive image to its advantage: it must be dealt with rapidly and forthrightly.
Entertainment Industry Relations – Our decades of experience with the entertainment industry provide our clients with outreach capabilities to a highly desired trendsetting market. This industry has an unparalleled ability to assist in establishing a corporate identity. We have extensive major relationships with film studios and television networks, public relations agencies, photographers, stylists, managers and talent. Additionally, we have strong relationships with entertainment-oriented electronic and print press from the entertainment magazine shows (Entertainment Tonight, Access Hollywood, Extra), cable networks (Food Network, Discovery, Travel Channel) and syndicated programming. We have an extensive network of relationships developed over many years since we are based in Los Angeles, the entertainment and television capital of the world. We have developed direct editorial coverage, contests, sweepstakes, sponsorships and promotions with major television networks, production companies and other electronic media.
Sponsorships – Extensive experience with corporate underwriting and non-profit organizations provides clients with powerful marketing tools.
Event Production and Management – The firm is adept at a variety of event productions including new hotel openings, new product introductions, press conferences, store openings, book tours and symposiums. The scope of services provided includes planning, development, implementation, luxury product strategic alliances, promotion and evaluation. Sponsorship solicitation and non-profit beneficiary participation are areas of expertise.
Market Research – Thorough research is key to the development of a strategic marketing plan. Primary and secondary product research, as well as consumer and service analysis, is essential in identifying and evaluating needs. BMC can also coordinate focus group research and analysis.
Marketing Communications – Customized programs are developed to launch new products and reposition existing ones. In order to extend the reach of the client’s advertising program, we initiate new business with targeted and strategic plans Corporate and non-profit sponsorships, promotional tie-ins, sampling opportunities, consumer and civic affairs, as well as award programs, are significant elements in BMC’s marketing approach.
Media Relations – BMC’s past and present clients who are industry leaders (i.e. The Four Seasons Resorts Bali, Remy Martin Amerique) have provided us with long term media relationships that extend from coast to coast and beyond our nation’s borders. Representation of clients on a national basis has fostered the strongest media relationships in all top markets of demographic significance. Credibility with both electronic and print journalists, as well as publishers and editors, allows us quick access and substantial results. BMC maintains on-going relationships with publishers, editors and freelancers within the world of travel, entertainment, hospitality, meetings/ incentives, publishing, business, news, lifestyle, food, beverage and fashion.
Media Skills Training – Client training for television, public speaking and presentations can make an important contribution to a positive corporate image. The company has associations with the most highly regarded instructors and counselors that focus on content as well as technique.
Newsletters – BMC consults on design, supervises production and writes all copy for newsletters, brochures, associated sales materials, point of purchase displays and other collateral materials. Its award-winning design associates are among the most creative in the country.
Sampling and Promotional Opportunities – BMC has longstanding relationships with caterers, event producers and national non-profit organizations in all top markets through the United States. Through its constant contact with such groups, BMC can provide excellent venues for product promotion.
