BMC represented the Four Seasons Resort Bali at Sayan since it was a year old in 1994 until 2005. During that time the resort was named #1 hotel property in the world and received an unprecedented amount of #1 awards for a hotel in its first 10 years of service. This was accomplished with an aggressive media relations campaign concentrating on the resorts numerous amenities, cultural activities, food/restaurants/cooking school, spa and landscape/design.

• Travel + Leisure
• Conde Nast Traveler
• Zagat International Hotel Guide

Our agency was hired to launch the sister hotel of the world’s number one resort. We were involved with Sayan since it was being built and would consistently conduct hard hat media tours with inbound North American press as they visited the Jimbaran Bay property.

The launch strategy for the Sayan property, (which achieved number one resort in the world last year by Travel + Leisure reader polls making a world record of the only two sister properties to achieve that distinction in the world) combined:

• Strong media relations campaign; regular communication with new programs, amenities and offers
• Press familiarization trips (FAM trips)

A major West Coast launch event. The launch event utilized strategic luxury marketing partners and took place at the Pacific Design Center, a building known for its progressive design. The new Sayan property was conceived, in a bold approach, to be the first modern hotel design in Bali while being sensitive to the environment using indigenous materials.

• Luxury clothing retailer (Saks Fifth Avenue/Donna Karan)
• Luxury luggage retailer (Louis Vuitton/luggage)
• Balinese Cuisine (Balinese delicacies were prepared by the resort executive chef, flown in from Bali)
• Celebrities (Kim Catrall, Carol Burnett, etc.)
• Indonesian furnishings/furniture and authentic decoration (working with a local importer)
• Indonesian entertainment/gamelan music (obtained from UCLA)

Media, celebrities, dignitaries from the world of travel, travel agents and hotel executives were invited to this event, which was the talk of the season. The invitation to the event was created in LA with a photograph, artfully executed in Bali, which depicted a fashionable traveler riding her elephant through the rice paddies of Bali followed by another elephant carrying her Louis Vuitton luggage. The invitation created excitement and maximized the desired attendance at the event. In addition to the event other elements of the launch campaign included:

• Promotions with Rodeo Drive and Fifth Avenue Retailers (Saks, Louis Vuitton)
• Celebrity visits to the property with media outlets (E! Entertainment, Travel Channel)
• Major exposure of the property at key events in target markets including New York, Dallas Chicago, San Francisco and Los Angeles
• U.S. press FAM, the first group to visit the property one month after opening

A travel offer was made to media providing them with complimentary stays via an imaginative mailing/puzzle that provided significant press coverage for the launch. Additionally, we obtained major architectural/design coverage of the property in:

• Interior Design
• San Francisco Chronicle magazine
• Architectural Record
• Elle Décor

Over 1 million worth of ad value publicity placements per year with large feature stories in numerous luxury lifestyle and news publications including but not limited to LA Times, New York Times, USA Today, National Geographic Traveler, Town & Country, Departures, and many other to luxury lifestyle publications.